An Cafe x Nam San VM
The story begins with a collaboration between Nam San VM and An Cafe, bringing to life an impressive display mascot in the form of a cup — a seamless fusion of modern technology and the refined beauty of traditional culture. ✨ The design team at Nam San VM spent weeks deeply researching the Kinh Bac heritage and the intricate details of Dong Ho folk paintings to reimagine these cultural elements into a completely new model that is both contemporary and rich in national identity.
Concept
The lid of the cup is inspired by Dong Ho folk paintings, particularly the image of a child holding a chicken from the artwork “Vinh Hoa”. This image is not only a symbol of prosperity and good fortune, but also a visual narrative of the harmony between past and present. The body of the cup, infused with the vibrant red of ceremonial palm leaves, represents abundance and endless joy. The bold red and bright yellow tones radiate energy, forming a perfect balance between folk art and modern aesthetics.
With the integration of LED technology, the An Cafe logo becomes more than just a brand mark — it shines like a guiding light, glowing within the space and capturing every gaze. ✨ This is not just a display model, but a living work of art, leading customers into an emotionally immersive space where every detail tells its own unique story.
Art is Life.
Gallery
