NamSanVM
An Cafe x Nam San VM

An Cafe x Nam San VM

The story begins with a collaboration between Nam San VM and An Cafe, bringing to life an impressive display mascot in the form of a cup — a seamless fusion of modern technology and the refined beauty of traditional culture. ✨ The design team at Nam San VM spent weeks deeply researching the Kinh Bac heritage and the intricate details of Dong Ho folk paintings to reimagine these cultural elements into a completely new model that is both contemporary and rich in national identity.

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YATAI x Nam San VM

YATAI x Nam San VM

Amidst the sparkling lantern lights, two standout mascots — a playful lion with its tongue out and an octopus hugging the “Naniwa” sign — designed and produced by Nam San VM, have become a striking highlight at Tokyo Yatai Yokocho food street. These mascots don’t just brighten the space with joy and friendliness, but also express the essence of Japanese culture through vibrant color tones like red, green, and blue.

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Christmas Eve 2024 The Loop by Takashimaya

Christmas Eve 2024 The Loop by Takashimaya

This Christmas season, Nam San is very happy to accompany The Loop Shopping Center to bring a very special decoration space to leave an impression on customers.

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The Cherry Blossom Festival By The Loop x Nam San VM

The Cherry Blossom Festival By The Loop x Nam San VM

The Cherry Blossom Festival at The Loop By Takashimaya, created by Nam San VM, offers a Japanese-inspired ambiance from March to May. The outdoor setting features glowing lanterns, a grand temple roof, and sakura petals lining the paths, with a traditional wish board where visitors can write their hopes. Inside, a serene tea corner with tatami cushions and warm lighting provides an intimate space to enjoy Japanese tea culture and cuisine.

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HELLO MAN x NAM SAN VM

HELLO MAN x NAM SAN VM

The “Hello Man” project at Lotte Mall West Lake Hanoi, executed by Nam San VM, stands as a landmark in visual merchandising (VM). Completed in just 60 days, the team delivered a full-cycle project from concept to installation, culminating in the creation of the 13-meter-tall HELLOMAN, the largest FRP statue in Vietnam to date. The installation introduces one-of-a-kind visual landmarks that redefine visitor experience in the heart of Hanoi.

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Tet Festival 2025 Vincom x Nam San VM

Tet Festival 2025 Vincom x Nam San VM

To welcome the Lunar New Year 2025, Nam San VM collaborated with Vincom Retail on a vibrant Tet-themed décor project. The space was carefully crafted to evoke a feeling of warmth, joy, and festivity, with every corner thoughtfully designed. Colors, materials, and layout were meticulously chosen by the Nam San team to bring out the rich atmosphere of Tet and offer visitors a fully immersive holiday experience.

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All Projects

An Cafe x Nam San VM
2024•An Cafe

An Cafe x Nam San VM

The story begins with a collaboration between Nam San VM and An Cafe, bringing to life an impressive display mascot in the form of a cup — a seamless fusion of modern technology and the refined beauty of traditional culture. ✨ The design team at Nam San VM spent weeks deeply researching the Kinh Bac heritage and the intricate details of Dong Ho folk paintings to reimagine these cultural elements into a completely new model that is both contemporary and rich in national identity.

Read More
YATAI x Nam San VM
2024•YA TAI AEON MALL XUÂN THỦY

YATAI x Nam San VM

Amidst the sparkling lantern lights, two standout mascots — a playful lion with its tongue out and an octopus hugging the “Naniwa” sign — designed and produced by Nam San VM, have become a striking highlight at Tokyo Yatai Yokocho food street. These mascots don’t just brighten the space with joy and friendliness, but also express the essence of Japanese culture through vibrant color tones like red, green, and blue.

Read More
Christmas Eve 2024 The Loop by Takashimaya
2024•The Loop By Takashimaya

Christmas Eve 2024 The Loop by Takashimaya

This Christmas season, Nam San is very happy to accompany The Loop Shopping Center to bring a very special decoration space to leave an impression on customers.

Read More
The Cherry Blossom Festival By The Loop x Nam San VM
2025•The Loop By Takashimaya

The Cherry Blossom Festival By The Loop x Nam San VM

The Cherry Blossom Festival at The Loop By Takashimaya, created by Nam San VM, offers a Japanese-inspired ambiance from March to May. The outdoor setting features glowing lanterns, a grand temple roof, and sakura petals lining the paths, with a traditional wish board where visitors can write their hopes. Inside, a serene tea corner with tatami cushions and warm lighting provides an intimate space to enjoy Japanese tea culture and cuisine.

Read More
HELLO MAN x NAM SAN VM
2023•Lotte Mall West Lake

HELLO MAN x NAM SAN VM

The “Hello Man” project at Lotte Mall West Lake Hanoi, executed by Nam San VM, stands as a landmark in visual merchandising (VM). Completed in just 60 days, the team delivered a full-cycle project from concept to installation, culminating in the creation of the 13-meter-tall HELLOMAN, the largest FRP statue in Vietnam to date. The installation introduces one-of-a-kind visual landmarks that redefine visitor experience in the heart of Hanoi.

Read More
Tet Festival 2025 Vincom x Nam San VM
2025•Vincom Retail

Tet Festival 2025 Vincom x Nam San VM

To welcome the Lunar New Year 2025, Nam San VM collaborated with Vincom Retail on a vibrant Tet-themed décor project. The space was carefully crafted to evoke a feeling of warmth, joy, and festivity, with every corner thoughtfully designed. Colors, materials, and layout were meticulously chosen by the Nam San team to bring out the rich atmosphere of Tet and offer visitors a fully immersive holiday experience.

Read More