HELLO MAN x NAM SAN VM
The “Hello Man” project at Lotte Mall West Lake Hanoi, executed by Nam San VM, stands as a landmark in visual merchandising (VM). Completed in just 60 days, the team delivered a full-cycle project from concept to installation, culminating in the creation of the 13-meter-tall HELLOMAN, the largest FRP statue in Vietnam to date. The installation introduces one-of-a-kind visual landmarks that redefine visitor experience in the heart of Hanoi.
Concept
“Hello Man” is more than a decorative statue – it is a symbol of warmth, modernity, and international vision, fitting for a mall of Lotte West Lake’s scale. Nam San selected FRP (Fiber Reinforced Plastic) to ensure durability, lightweight structure, and feasibility for large-scale production. The design features a minimal yet powerful pose, with an open wave – acting as a friendly greeting to all visitors. The statues are strategically placed throughout both indoor and outdoor areas to create a continuous visual narrative, guiding foot traffic and igniting a sense of discovery.
Gallery
